During this high-quality education program, attendees will:
· Learn about the digital signage market and the driving forces fuelling its growth.
· Gain insight into the global development of the digital signage medium.
· Examine how digital signage enhances the customer experience.
· Participate in an interactive case study on a bank digital signage deployment with an emphasis on calculating ROI.
· Understand, through practical examples, some of the challenges involved in deploying and managing a network.
· Examine best practices for content management for digital signage networks.
· Learn about PRI's research on communication effectiveness on campus and gain additional perspective from a panel of educators.
· Interact with a panel of experts who will discuss their use of digital signage in retail.
· Discover how marketing technology influences the path to purchase.
Presenters will include PRI Directors and digital signage industry thought leaders. Seating is limited. Complete the required registration information at www.plattretailinstitute.org to apply for participation.