Video: Courtesy of Dalziel and Pow, London
London-based Dalziel and Pow created a fun, interactive exhibit for the inaugural Retail Design Expo, held this past March in London. Demonstrating how technology can be used to engage and create shareable content, screen-printed illustrations sprung to life when touched, uncovering a host of playful animations, data feeds and sounds. Using conductive ink, the interface looks more like a mural than a typical touchscreen. Building on existing projection-mapping software, typically used to visualize electronic music, the design team layered over animations, sound and interaction. Each of the 48 illustrations tells a different story, whether communicating stock levels and product information, or the simple interaction of chasing a duck around the canvas.