Wal-Mart Stores Inc. (Bentonville, Ark.) has announced a joint initiative with MTV Music Television (New York) called “Everyday Green,” to promote sustainability and demonstrate to consumers how to work environmentally friendly products into their lives.
MTV's Times Square store in New York has been transformed into an eco-friendly exhibit using environmentally-conscious products. Consumers at the store, on the corner of Broadway and 44th Street, can view the exhibit, learn about the products and get their photos taken when they pledge to do their part and spread the word.
The “sculptures” in the exhibit include: CF light bulbs, energy-efficient and environmentally friendly, lighting up the room; a stationary bike-powered light wall; a display showing 360 plastic bags funneling into one canvas tote, demonstrating how many bags can be saved by one person each year; a display of how bamboo plants brighten up the room and also filter harmful substances, create oxygen and reduce stress levels.
The store will also feature organic T-shirts, recycled paper products, re-useable water bottles and coffee mugs, Toshiba RoHS lap tops and Phillips LCD TVs.
The exhibit will run Nov. 10, 2006, and is free to consumers. It was conceptualized and designed by Pompei A.D., the New York-based architecture, design and experience branding firm responsible for the creation of innovative retail and cultural environments around the world.
“The collaboration between Wal-Mart and MTV reflects the growing awareness and activism within contemporary culture,” said creative director Ron Pompei. “With 'Everyday Green,' we are excited to be part of a team committed to participating in this important and relevant transformation of the everyday market place.”
“MTV connects with the youth generation in a deep, interactive way unlike any other company which makes them the perfect partner for this unique, educational exhibit,” said John Fleming, Wal-Mart’s executive vp, marketing and consumer communications. “At Wal-Mart, we've established simple and straightforward environmental goals to sustain our environment and through the 'Everyday Green' [we can] help share our goals with young people so that together we can make an enormous difference for the future of our planet.”