Express Inc. (Columbus, Ohio) today announced the opening of its first factory outlet store at the Tanger Outlets National Harbor in Washington, D.C. The U.S. specialty retail apparel chain offering dual-gender fashion for going-out, casual and work, plans to open 30 additional factory outlet locations throughout the U.S. in 2014.
Recognizing the opportunity to capitalize on the ever-growing outlet business and capture a new customer base, Express plans to open stores at outlet destinations throughout the country in top markets including Chicago, Dallas, Detroit, Las Vegas, New York and more.
“Factory outlets are an important growth initiative for Express, offering us a unique opportunity to acquire new customers by offering great fashion and quality at an amazing value,” said Andrew Buck, vice president and general manager of outlets for Express, in a press release.