Fabletics (El Segundo, CA) plans to open 30 new stores, which would bring the activewear brand’s footprint to more than 100 locations by the end of the year.
Six of the new stores will be located in the retailer’s home state of California, with the others mostly concentrated between the Southwest and Midwest.
Fabletics, Retail Dive notes, has strengthened its brick-and-mortar commitment since the digitally native brand surpassed $500 million in annual revenue.
“Fabletics has proven that shoppers want the flexibility of both in-store and online shopping,” CEO and Co-Founder Adam Goldenberg said in a release. “Despite the challenges we faced during COVID-19, we see a rebound on the horizon for retail and are doubling down on expansion efforts in response. We’ve chosen new locations based on growing demand from our members in these areas and can’t wait to bring the brand closer to our customers’ homes.”