Fendi Opens Brazil Store

Fendi (Rome) opened a flagship Wednesday in São Paulo’s Cidade Jardim, its first unit in South America’s largest country, reports Women’s Wear Daily.

“There’s a growing appreciation for luxury there,” ceo Pietro Beccari told WWD, noting that Fendi welcomes many Brazilian clients at its boutique in Miami — and increasingly in Paris and Rome, too. “They travel a lot and they represent a very big potential for us. They buy all categories: our bags, ready-to-wear and furs. It’s about a Fendi silhouette.”

The 3,800-square-foot unit will showcase Fendi’s complete women’s offering in a boutique design echoing its Rome palazzo with Navona travertine walls and lava stone floors.