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Firehouse Subs Plans Big Push in Brazil

QSR chain seeks to open 500-plus restaurants there over coming decade

Published

1 week ago

January 10, 2025

VMSD Staff

Firehouse Subs Plans Big Push in Brazil — A Firehouse Sibs store in Tualatin, Ore. Photo: hapabapa/iStock by Getty Images

A Firehouse Sibs store in Tualatin, Ore. Photo: hapabapa/iStock by Getty Images

Firehouse Subs (Jacksonville, Fla.) has unveiled plans to open more than 500 restaurants in 10 years across Brazil. The first restaurants are expected to launch in 2025 and will mark Firehouse Subs’ debut in South America.

The expansion into Brazil is part of a joint venture supported by Firehouse Subs’ parent company, Restaurant Brands Intl. (RBI), in partnership with Iuri Miranda, former CEO and board member of Zamp S.A., master franchisee of Burger King and Popeyes in Brazil.

“We are very excited to introduce Firehouse Subs to Brazil, a key market in the growing sandwich category, with Iuri Miranda, a longtime industry veteran and partner,” said Thiago Santelmo, President of RBI International. “I believe Firehouse Subs has an exciting runway for growth, and we have set ambitious expansion plans around the world.”

Firehouse Subs has more than 1300 restaurants across the U.S., Canada and Puerto Rico, with recent launches in Switzerland, Mexico, UAE and Albania.

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