Floral Show Blooms at Macy’s

Macy's Flower Show is on display at its Chicago, Minneapolis, New York and San Francisco stores. This year, the department store chain also brings back its annual spring celebration of spectacular flowers, topiaries and trees from every corner of the world, to Macy’s Center City location, in Philadelphia.

Featuring vast and lush landscapes, fantasy bouquets and a schedule of seminars and events that usher in spring, these shows exhibit brilliant indoor landscapes in a dynamic, unexpected environment where flowers, fashion, culture and music combine.

The shows’ theme, Dream in Color, will feature more than 180,000 square feet of gardens and 37,000 different varieties of flowers, plants and trees across the five shows. The annual tradition debuted in California in 1946, starting as a fragrance promotion in the cosmetics department.

“Macy’s Flower Shows have become a true rite of spring for our customers,” said Robin Hall, senior vp, Macy's Entertainment Group. “Our shows have become the opening act of the season and represent vibrant transformations of our flagship stores that each year seem to reach new creative heights.”

As part of this year’s expanded event, all five shows will feature the floral tablescapes program. In each store, six talented designers will produce beautiful table settings with flowers provided by Rio Roses. Based on the idea of an enchanted dinner party, visitors to the shows will experience personalized creations showcasing displays from Martha
Stewart Collection, Mikasa, Lauren Home, Rebecca Moses, a special Waterford and Wedgwood table inspired by the Showtime hit “The Tudors,” and a Wedgwood 250th Anniversary table showcasing patterns from the brand’s rich history.
 

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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