Grafton, WI, October 14, 2013 – Frank Mayer and Associates, Inc. (www.frankmayer.com) along with co-entrant AGI In-Store congratulate Nintendo of America as the recipient of the Platinum and Best of the Times award presented by the Path to Purchase Institute at the 2013 Shopper Marketing Expo. Introduced and launched into retail stores nationwide, the Nintendo Wii U Interactive display allows consumers to engage with the gaming system in a retail setting while reinforcing Nintendo’s brand presence.
The Path to Purchase Institute announced the winners in the 2013 Design of the Times Awards competition October 9 during the Shopper Marketing Expo in Chicago. Nintendo of America won a Platinum award in the Mass Merchandisers category and took home the coveted “Best of the Times” award for its Wii U Interactive Display Program.
Fifty judges convened August 7 at the Path to Purchase Institute headquarters in Chicago for first-round judging of the nearly 230 entries competing in the 18th annual competition, which celebrates the most inspiring and creative in-store campaigns and tactics of the previous year. The judges selected 123 entries to vie for the top awards in the competition’s eight retail channels: supermarket/grocery, consumer electronics, convenience, drug, home center/hardware, mass merchandiser, specialty and sporting goods.
Frank Mayer and Associates, Inc. (www.frankmayer.com) is an in-store merchandising, interactive kiosk and promotional marketing company. Founded in 1931, Frank Mayer and Associates, Inc.’s headquarters are located in the Milwaukee area with additional sales offices throughout the U.S.
Contact:
Cheryl Lesniak
Digital Media Marketing Manager
Frank Mayer and Associates, Inc.
Cheryl.lesniak@frankmayer.com