Gap Enhancing Omni-channel Marketing

Gap Inc. (San Francisco) will focus on omnichannel marketing and take steps to further integrate its digital and physical stores and shopping experiences. In a company statement released before an investors’ meeting last week, the company said it plans to “make further progress in mobile, personalization and loyalty programs.”

Gap said that it will build upon its current omni-channel suite (which includes reserve-in-store, find-in-store and ship-from-store options for customers), and will add a new order-in-store function. The company will also expand its reserve-in-store service to all Gap stores in the U.S. By the end of the second quarter, online and mobile shoppers will be able to reserve items at more than 1000 Gap and Banana Republic stores.