Gap Inc. (San Francisco) has hired Chris Blakeslee as President and CEO of its Athleta unit, joining the company Aug. 7. In those roles, Blakeslee will drive strategic growth for the nearly $1.5 billion women’s active and lifestyle brand and its 230-plus stores in the U.S. and Canada.
Blakeslee most recently served as President of sister companies Alo Yoga and Bella+Canvas. Under Blakeslee’s leadership, Alo Yoga focused on a fashion-forward approach to wellness, building community and brand awareness with high-profile influencers, as well as store and category expansion to drive growth. At the same time, Blakeslee led the expansion of premium apparel wholesaler Bella+Canvas into the retail space, offering customers direct access to product both online and in stores.
Prior to that, Blakeslee held several senior positions at Broder Brothers (now Alphabroder), a wholesale distributor of branded products and services. He began his career in industrial manufacturing and distribution.
“A true brand champion, Chris is known for driving results in high-growth businesses through the blend of creativity and operational rigor,” said Bob Martin, Executive Chairman and Interim CEO, Gap Inc. “Chris is a strong, decisive leader and proven business driver across multiple industries, including active apparel and wellness – one of the fastest and most aspirational retail sectors – making him well suited to guide Athleta into long-term, sustainable growth rooted in delivering high-quality performance product and a rich omni-shopping experience.”
Said Blakeslee: “I’m thrilled to join the Gap Inc. team and to lead Athleta – a brand I’ve long admired. I see incredible runway for the brand to capitalize on its unique, purpose-led positioning and performance product innovation, leveraging its assets across marketing, stores, product and community to deliver consistent growth.”