Givenchy Returns to Madison Avenue

Givenchy (Paris) has opened a store on Madison Avenue in New York. The company previously operated a store on legendary, high-fashion avenue, which was closed in 2006.

The new location was opened prior to Givenchy launching its Spring 2016 collection, which will debut on September 11 in New York.

The new store features high ceilings, which will be utilized to display large campaign photos. CEO Philippe Fortunato stated the space was designed with a gallery concept in mind to showcase products in a stark, high contrast environment, reports Women’s Wear Daily.