Goldmark wanted a jewelry store that would attract energetic and impulsive young shoppers of both sexes.
The store, a joint venture between Too Inc. (New Albany, Ohio) and Angus & Coote Ltd. (Sydney, Australia), targets 15- to 30-year-old shoppers with Goldmark's brand of real gold and sterling silver jewelry and fashionable “must-have” items.
From the exterior, the 640-square-foot store at Easton Town Center in Columbus, Ohio, beckons young shoppers with an elliptical corner butter-colored soffit that contrasts with the violet letters signage. Violet-colored cantilevered cabinetry creates an appealing entry and further invites customers inside. A high-quality sound system and bright, playful lifestyle graphics enliven the store environment and connect with the brand's target market.
High-gloss cabinets and projected glass jewel-box cubes on the sales floor provide a clean and open presentation for viewing jewelry. Complementing the sparkling merchandise are a dichroic jewel-like star in the logo, inlaid mother-of-pearl porcelain tile flooring and iridescent glass pendant lighting.
Client: G Too Jewelry (joint venture, Too Inc. and Angus & Coote Ltd.), New Albany, Ohio
Design: Limited Too Store Planning Inc., New Albany, Ohio – Michael Rayden, ceo; Doug Tilson, senior vp; Jackie Francis, director, store planning; Charlie St. Clair, Steve Calhoun, senior designers; Glenn Hanson, senior construction manager; Goldmark Australia Pty. Ltd., New South Wales, Australia – David Ole, Lorraine Levien, Nicole Noye, project team
General Contractor: Commercial Contractors, Holland, Mich.
Outside Design Consultant: Rob Kenyon Design Pty. Ltd., Gladesville, Australia (design)
Architect: Shremshock Architects, Columbus, Ohio
Suppliers: DMX Inc., Seattle (audio/visual); Store Kraft Mfg., Beatrice, Neb. (fixturing); Innovative Marble, New York (flooring); P+R Group, Chicago (graphics); Loeb Electric, Columbus, Ohio (lighting); Displayrite Pty. Ltd., Peakhurst, Australia (props/decoratives); Ruggles Sign, Versailles, Ky. (signage)
Photography: Scott Heidelburg, Columbus, Ohio