PXG (Scottsdale, Ariz.) has opened its first physical store in the U.K., in South London. The 3500-square-foot store offers golf club fitting and golf/lifestyle apparel.
The store builds on the presence of a custom build and distribution center the company opened last year in London to serve as its European headquarters.
“We’ve built a very loyal base of PXG Troops across the U.K. thanks to our exceptional mobile fitting team and our ability to deliver custom-built clubs quickly,” said PXG Founder and CEO Bob Parsons. “Now, we’re thrilled to expand our services to bring the full-blown PXG experience to golfers in the greater London area with the opening of our very first retail store in the country.”
The store mimics the brand’s U.S. retail and service experience. It houses two custom-fitting bays with guest seating and state-of-the-art golf simulators and also features a dedicated putter-fitting area.
PGX currently has 22 stores in the U.S.