Headlines

Goodsurf Sets Dallas Debut

Anyone interested in surfing in Dallas can soon “hang 10” locally, when Goodsurf, a surfing/pickleball/dining concept, make its debut. Powered by a surf-wave system developed by a German company that it acquired North American rights to last year, Goodsurf “aims to break down the barrier of surfing while offering a unique dining and entertainment experience,” parent company Urban Entertainment Concepts (Denver) said in a news release about its June 20 debut.

The complex, on the former site of a sand volleyball/bar in the Deep Ellum district east of downtown Dallas, will feature a pool-like installation with deep water both in front of and behind a standing, adjustable wave up to 6 feet tall. It’s also home to four rentable pickleball courts, a beer garden and an indoor restaurant.

“While surfing is in our name, it’s not our entire identity,” said Goodsurf CEO Zach Shor. “We aim to create transformative experiences and provide a space where people can enjoy each other’s company. Everything is better by the water: food tastes better, beer is crisper, and you feel more relaxed. We want our guests to feel this way whenever they walk through our doors.”

Adds Andrew Limbocker, a Goodsurf co-owner and head of Citywave USA, the sister unit responsible for the surfing system: “Surfing isn’t the most accessible sport, especially since Dallas lacks a nearby ocean. Citywave has revolutionized the sport by offering a land-locked entry point. It’s the safest way to learn and have fun; easy to learn but hard to master for beginners to experienced riders.”

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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