Lifestyle brand Grey/Ven (Los Angeles) announced it will make its East Coast debut with the soft opening of a flagship store in East Hampton, N.Y. this Memorial Day weekend. Knowing that New York is home to a large portion of its existing customer base, bring the brand out East just in time for the summer season made perfect sense, the retailer said in a news release.
“I am confident that Grey Ven will be the talk of the town in the Hamptons this summer,” said CEO Scott Weissman. “We selected East Hampton as the ideal locale to stand out amidst the world’s premier luxury brands. Whether it’s brunch, a day at polo, perusing the Art Fair, strolling through town, or attending the season’s most exclusive events, Grey Ven offers luxury ensembles suitable for any occasion, seamlessly transitioning from day to night. ”
In addition to women’s apparel, the retailer will launch its men’s collection in the East Hampton flagship. The store will feature knits and cashmere from Italy, vegan leather from Japan, and pieces crafted in the U.S. It will also have exclusive “after hours” shopping experiences by appointment only.
Grey/Ven’s East Hampton Store is located at 53 The Circle, East Hampton, N.Y. and will have a soft opening on May 25 with a formal grand opening the weekend of July 4th. The company’s offerings are also available from select department and specialty stores.