Haggar Clothing Co. (Dallas) has reached a multi-year licensing agreement with BMB Group Ltd. (Leeds, U.K.) to further develop the Haggar men’s wear brand in Britain and the Republic of Ireland.
BMB, the leading men’s clothing company in the United Kingdom, will assume responsibilities for both the wholesale and retail operations on Oct. 1, 2004.
Haggar first entered the UK market in 1993 and is already sold in retail accounts such as Allders, Bentalls, Debenhams, Elphicks, Fenwicks, Goulds, House of Fraser, Joplings, McEwens of Perth, Palmers, Pearsons, Tudor Williams, and Williams & Griffin. Haggar also owns and operates Haggar retail stores in Chatham, Hatfield, North Shields, Street, and York.
“Haggar is a leading brand of American casual wear in the United States and has developed a loyal following here in the UK,” said BMB chairman Peter Lucas. “We see a great opportunity to build on the business base already established and assured Haggar that our organization can continue to build on a great brand that consistently offers new and innovative American sportswear with consumer friendly benefits.”
The 170-year-old BMB is a major player in the concessionary outlets sector and has concessions in over 700 outlets, including concession departments based in a number of High Street retailers.