Haggar Corp. (Dallas) reported a net loss of $3.3 million for the first quarter of fiscal 2005.

“The late fall and holiday 2004 selling seasons at retail did not meet our customers’ expectations,” said chairman and ceo J. M. Haggar III, “and our latest product innovation, ForeverNew, which we offered at premium price points, did not perform as well as expected in the current retail environment resulting in higher customer allowances for the first quarter of fiscal 2005.”

“Offsetting the disappointment noted above are our Comfort Equipped products, which remain best sellers at retail,” said president and coo Frank Bracken. “In addition, we continue to enjoy a growing success with our Kenneth Cole and Claiborne product lines and continue to pursue new product innovations to lead the industry.”

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