Hard Rock Intl. (Orlando) has opened a new Hard Rock Cafe Las Vegas!, at 3771 Las Vegas Boulevard South, anchoring the Showcase Mall development. The 42,000-square foot flagship cafe features a 950-seat restaurant, live concert venue and the world's largest Rock Shop, complete with limited-edition merchandise. The Boulevard location is the company’s second in Las Vegas, joining its original location on Paradise Road.
“Our three-story location, complete with live venue and one-of-a-kind technology, will be sure to deliver a kick-ass guest experience that rocks!” says Greg Thomas, operations general manager for Hard Rock Cafe Las Vegas.
The company says the new Las Vegas cafe is the marquee location for new unique interactive experiences for guests. From right in their booth, guest can use multi-touch technology to explore a collection of rock 'n' roll memorabilia and virtually tour all of the company's 156 venues around the world. The Rock Wall is an 18-foot-by-4-foot interactive touch wall that allows guests to access and expand a single image or video to be as large as the wall itself.