Hermès Opens New York Pop-Up

Hermès USA (New York) has opened a Silk Bar pop-up shop at New York’s Time Warner Center in Columbus Circle.

Women’s Wear Daily reports that the branded pop-up, open through October 31, is Hermès’ first Silk Bar in the U.S. The concept had a month-long run in Taipei, Taiwan, in April.

An oval-shaped kiosk located in the lobby of the building will have a “youthful, fun” feel, possessing a “diner aspect,” Robert Chavez, president and ceo Hermès USA, told Women’s Wear. “This is not like walking into our Madison Avenue store.”

The diner-inspired design has an orange neon “Diner” sign that says “Hermès” and a neon chalkboard “menu” will list the “Daily Silk Specials.”