H&M (Stockholm) has announced that Katy Perry is the face of its holiday campaign this year. The retailer released images of the campaign, which provide glimpses into some of the collection’s festive looks that will be available in stores in the coming weeks. The print ads released include images of Perry wearing a sequin-clad “Elfie Selfie” sweater, as well as Christmas jumpers.
The campaign also includes a television ad starring Perry, in which she sings, “Every Day is a Holiday,” a song specially written for the campaign. The commercial will not air until Nov. 23, but, according to The Telegraph, will include Perry performing alongside life-sized gingerbread men, giant teddy bears and oversized presents.
For the holiday shopping season, the retailer is also offering specially-designed gift cards from which 5 percent of sales will be donated to UNICEF (New York) to benefit impoverished children in Myanmar.