H&M Opens on Champs-Elysées

Hennes & Mauritz AB (H&M, Stockholm, Sweden) has opened the doors to a flagship on Paris’ Avenue des Champs-Elysées, according to Women’s Wear Daily.

The store was designed by French architect Jean Nouvel and was delayed after protracted tussling with city authorities, who are trying to limit the presence of high-street retailers on the exclusive stretch, which is home to such brands as Gap and Monoprix to Louis Vuitton and Cartier.

“The mix is fantastic, and I think it reflects the way people are dressing today,” H&M ceo Karl-Johan Persson told WWD. “I think definitely this store adds something to the whole shopping experience on Champs-Elysées, so it’s good for us and good for tourists here, and Parisians.”

France represents the second largest market for H&M with 140 stores. Design features of the three-story, 30,000-square-foot Champs-Elysées store include light sandstone, changing lights and moving screens on the exterior.