Harley-Davidson Inc. (Milwaukee) has appointed its first authorized Harley-Davidson dealer in mainland China. Operating as Beijing Harley-Davidson, the dealership will offer Harley-Davidson motorcycles, related products and after-sales service.
The dealership is located on the Fourth Ring Road, just outside the downtown area in northeast Beijing. Beijing Feng Huo Lun (FHL) is the dealer, headed by founder, owner and executive director Wan Jidong. It will open in early April.
“Harley-Davidson is excited to embark on the journey of selling our motorcycles in China and we are proud to be in Beijing,” said David Foley, Harley-Davidson’s managing director in China. “The quality of the Beijing Harley-Davidson dealership experience will be first-class in every respect. Customers will get a real understanding and appreciation of the Harley- Davidson lifestyle.”
The dealership will sell a range of Harley-Davidson Touring, Softail and VRSC motorcycles, genuine parts and accessories, and general merchandise, including Harley-Davidson MotorClothes apparel, and collectibles. In addition to motorcycle sales and service, the dealer will offer rider training, organized rides and events. The dealer currently has a large riders’ club in Beijing.
The company said the leisure-oriented market for premium, heavyweight motorcycles is just beginning to emerge in China, with market development limited by ownership and riding restrictions in most large cities and on highways, and by limited but growing disposable income. Harley-Davidson’s long-term strategy in China seeks to address the riding restrictions over time and to help lead the development of a leisure-oriented heavyweight motorcycle market as consumer buying power grows.