This year’s holiday windows embraced sensory merchandising and featured elements from customer interaction points to live performances. Browse the annual recap in the February 2015 issue of VMSD and be sure to check back throughout the month of February 2015 for the last part of this online review.
1) Nordstrom, Seattle. These windows feature the theme of “Holiday Gift Giving.” Design: Marc Mowbray, holiday designer; Toni Forslund, director, visual merchandising. Photography: Courtesy of Nordstrom
2) Saks Fifth Avenue, New York. From art deco-inspired to reimagined fairytale classics, these displays showcased eye-catching detail. Photography: Richard Cadan, Fairfield, Conn.
3) Timberland, New York. Oversized 3-D copy invites customers to “Give a ____,” while a continuously looping video of product images fills in the blank. Design: Timberland Global Creative Services. Photography: Amy Elizabeth Studio, New York
4) The Container Store, New York. Showing off its proprietary gift wrap collection, this retailer created displays with handmade dresses and messages using the paper. Design: Brian Morrison, senior visual merchandising director; Courtney Klecka, visual sales campaign merchandiser; Callie Micek, visual sales campaign manager; Randi Means, art director; Dona Mitcham, art director; Al Schmidt, creative production manager. Photography: Heather Petropoulos, New York
5) Sew Fitting, New Albany, Ind. Props and focal points were created from aluminum for these holiday displays. Design: Michelle Wells, owner; Chelsea Detrick, assistant. Photography: Michelle Wells, New Albany, Ind.
Click here for Part I.
Click here for Part II.
Click here for Part III.
Click here for Part IV.
Click here for Part V.
Click here for Part VI.