Adapting Brands for International Growth

Manoel Alves Lima, ceo and senior partner, FAL Strategic Retail Design, and Ken Nisch, chairman, JGA, talk about the evolving retail landscape between North and South America at the 2014 International Retail Design Conference in Miami Beach. They compare retail in North America and Brazil, and show how retailers adapt their respective brands to rewrite retail boundaries. Lima and Nisch presented “Beyond Borders: How Retailers Adapt Their Brands for International Growth” at IRDC 2014. For more information, visit the IRDC website.