Hudson (East Rutherford, N.J.), has announced an expansion of its partnership with Sunglass Hut. The updated deal will enable Hudson to exclusively operate new standalone Sunglass Hut travel retail stores in the U.S. and Canada.
In 2020, Sunglass Hut and Hudson formed a partnership that set out to create an integrated brand experience through branded on-the-go corners in Hudson’s travel convenience stores. As a result, Hudson currently operates six of Sunglass Hut’s 32 standalone travel retail locations in North America, along with more than 50 Sunglass Hut on-the-go corners in North America.
“Becoming the exclusive third-party licensee for Sunglass Hut travel retail stores reaffirms our commitment to delivering the products and concepts travelers have come to expect and continues to make Hudson’s stores some of the most sought-after shopping destinations in the industry,” said Brian Quinn, EVP and Deputy CEO of Hudson.
The Hudson-operated stores will emulate the Sunglass Hut experience. Inside, each store will boast an extensive selection of styles and designs to allow travelers to explore new brands and find their go-to favorites. This includes some of Sunglass Hut’s most recognizable brands, such as Oakley and Ray-Ban. Mobile POS and other “frictionless” checkout capabilities will also be available.
Sunglass Hut operates 184 travel retail locations around the world, including standalone stores, within Hudson stores as Sunglass Hut branded corners, and kiosks worldwide, with further expansion plans for the future.