Macy’s, Inc. (New York) has hired Olivier Bron as CEO of its Bloomingdale’s unit, with a planned start date in early November. Bron will report to Tony Spring, who was appointed President and CEO-Elect of Macy’s Inc. in March following a 36-year career at Bloomingdale’s.
“In Olivier, we have found an authentic and charismatic leader who understands and appreciates Bloomingdale’s culture, unique positioning in the marketplace and unparalleled multicategory assortment,” said Spring. “His extensive international retail career and deep knowledge of the luxury market will be invaluable as we pursue additional opportunities for growth.”
Bron has more than 20 years of retail leadership experience, most recently as CEO of Central Group’s Central and Robinson Department Stores in Thailand. Prior to that, he was Chief Operating Officer and Director of Strategy for French retail group Galeries Lafayette. Before that, Bron spent over a decade on retail transformation at consultant Bain & Company.
“I am honored to be named the next CEO of Bloomingdale’s,” said Bron. “Throughout its 150-plus year history, Bloomingdale’s has represented the best assortment of premium products in the marketplace. I’ve been a long-time admirer of the brand and of Tony, who has built the foundation for such an incredible organization with inspiring talent and loyal customers. I look forward to building on the team’s momentum across Bloomingdale’s, including new store formats and continued digital expansion.”
Bloomingdale’s currently operates 34 stores and 20 outlet stores in the U.S., along with department stores in Dubai and Kuwait.