Categories: Carly HagedonSpecial Reports

IRDC Exclusive: What Consumers Want

Several issues have the industry sweating bullets lately, from the growing popularity of showrooming to Internet retail threatening the livelihood of brick-and-mortar stores. Retailers, fear not. Join VMSD at IRDC in Vancouver, September 17-19 as Lee Peterson, executive vp of creative services for WD Partners (Columbus, Ohio) and longtime VMSD Editorial Advisory Board member, reveals what consumers really think of new “store of the future” concepts, what excites them and what they’d rather pass up. During “Amazon Can’t Do This: New Research on Store Concepts Consumers Want,” WD Partners will release its exclusive findings based on a national survey with 1500 respondents.

Carly Hagedon

Carly Hagedon is the Editor-in-Chief of VMSD magazine. She is a graduate of the University of Cincinnati, where she studied Journalism—Magazine Writing and American history. She also currently serves as a board member for the Greater Cincinnati Chapter of the Society of Professional Journalists (SPJ).