The millennial generation is top of mind for all retailers these days, poised to overtake the baby boomers as the U.S.’s largest population group within just a few years. For those looking to take a deep dive into this demographic – and what these young shoppers mean to retailers rolling out new stores or evolving existing brands – VMSD introduces the IRDC Roadshow: Millennial Edition.
On June 7, at the Hilton Cincinnati Netherland Plaza, VMSD will take a page from its International Retail Design Conference format with a one-day crash course in designing retail for the millennial generation. (IRDC itself, now in its 12th year and featuring a bigger, broader slate of sessions and networking events, will take place September 5-7 in Chicago.)
Cost to attend the full-day event is $299. For more information and to register, click here.