Headlines

Jack in the Box Unveils “Snoopified” Pop-Up Restaurant

Hamburger chain Jack in the Box Inc. (San Diego) has opened a temporary “Snoopified” restaurant location in celebration of the brand’s latest partnership with rapper Snoop Dogg.

“Snoop Dogg is famously the king of late nights, and if you thought the iconic Snoop’s Munchie Meal was the only way he was partnering with Jack in the Box, the restaurant that never sleeps, you were absolutely wrong,” the company said in a news release. “The two California legends are just getting started. Welcome to Dogg in tha Box, may Snoop take your order?”

The 24-hour pop-up features large exterior wall panels bearing the rapper’s signature purple, a “Snoop’s throne” and other similar touches – along with Snoop-oriented menu items and merch. Open through July 2, it’s at 1220 Centinela Ave. in Inglewood, Calif., a southwest suburb of Los Angeles.

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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