Kate Spade Saturday Opens in Tokyo

Kate Spade New York opened its first freestanding Kate Spade Saturday store this past weekend, in Tokyo’s Omotesando district.

The Saturday brand features the designer’s new, accessibly priced lifestyle products aimed at a younger audience.

The brand, pursuing a concurrent e-commerce and bricks-and-mortar retail strategy, is slated to go next into São Paulo, Brazil, in early fall. It is also looking at New York and Los Angeles for its first U.S. location.

The Tokyo store on Cat Street is across from a Ralph Lauren flagship and a Marc by Marc Jacobs store. Women’s Wear Daily describes the 2420-square-foot boutique as featuring “a glass facade, a counter serving Sigmund’s Pretzels and airy interiors heavy on sunny yellow, the brand’s signature hue.”