Kenneth Cole Productions Inc. (New York) has signed a licensing agreement with Reliance Brands Limited for retail and premium wholesale distribution in India. The agreement will include the opening of five stores over the next three years, with plans to open an additional 20 stores in the following five years.
The launch will initially include the opening of dual-gender retail stores in major Indian cities. Categories will include men's and women's footwear, clothing and accessories under the Kenneth Cole New York and the Kenneth Cole Reaction labels.
“India promises substantial growth potential for our brand, the country's economy is growing quickly and development is strong which is why Kenneth and I want to create a presence in India now,” says Paul Blum, ceo, Kenneth Cole Productions Inc. “Our global expansion is directly linked to an increased demand for our product internationally, and we are excited to introduce our brand to the market with a strong partner like Reliance.”
Founded in 2007, Reliance Brands Ltd. operates joint ventures with Ermengildo Zegna, Diesel, Paul & Shark, along with long-term distribution and licensing agreements with Timberland, Quiksilver, Roxy and Steve Madden for the Indian market.
“We're very excited to join hands with Kenneth Cole Productions, a brand that not only represents an iconic all-American fashion house but also enjoys a world-wide fan following,” says Darshan Mehta, president and ceo, Reliance Brands Ltd. “The brand encapsulates a lifestyle that is chic, urban and is infused with modern style and sensibility that perfectly resonates with the contemporary Indian consumers.”