E-commerce brand Kizik (Linden, Utah) will open its first-ever bricks-and-mortar store near Salt Lake City on May 19. Located in the Fashion Place mall in Murray, Utah, the store marks the first of what the brand says will be many physical locales.
“This is a pivotal moment for Kizik,” says CEO Monte Deere. “To be opening our flagship store right down the street from where it all began is humbling and signals a new chapter for the company.
“We’ve seen incredible consumer reception through our e-commerce platform and are excited to provide a point of entry for new adopters of the brand to touch and try on Kizik footwear in a brick-and-mortar setting for the first time.”
The store invites consumers to “step inside” and experience the difference of Kizik’s proprietary technologies, powered by parent company HandsFree Labs.
Kizik’s says its shoes are for those who hate tying their shoelaces and those who simply can’t. The brand’s collection of hands-free footwear incorporates more than 170 pending and granted patents, enabling consumers to easily step in and out of their shoes.
With an aesthetic designed by MG2/The Lionesque Group (Seattle), the 1300-square-foot store includes 38-foot glass frontage — uninterrupted by framing — and a larger-than-life digital tile screen showcasing Kizik’s signature step-in moments.
“Kizik’s persona can be found throughout the space,” says Melissa Gonzalez, an MG2 Principal and Founder of The Lionesque Group. “3D manifestations of the brand’s iconography are thoughtfully incorporated into the store’s display fixtures. Wall-mounted shelving has a squiggle edge, a nod to the Kizik shoe outsole. In one section of the space, a directional light and sound experience provides an unexpected sensory (and Instagrammable) moment.”
The store will offer Kizik’s portfolio of men’s, women’s and kids’ shoes, as well as new styles launching throughout the year. Additional merchandise includes Kizik-branded shirts, shoe care kits and no-slip socks.