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Kohl’s Announces Partnership with Eddie Bauer

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Kohl’s (Menomonee Falls, Wisc.) will partner with Eddie Bauer (Bellvue, Wash.) to offer that brand’s performance outerwear and outdoor apparel to its customers beginning this fall, according to a press release.

“We are excited to partner with Eddie Bauer, a brand synonymous with outfitting families for any activity or adventure, to bring their assortment of award-winning, high-quality activewear and outerwear to millions of Kohl’s customers,” said Doug Howe, Kohl’s chief merchandising officer.

About 500 Kohl’s stores as well as its e-commerce site will offer an assortment of Eddie Bauer gear for women, men and kids. Kohl’s has set a strategic goal to drive its Active category from 20 percent to at least 30 percent of its overall business.

VMSD Staff

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