Kohl’s to Open for 100 Straight Pre-Christmas Hours

Kohl’s Corp. (Menomonee Falls, Wis.) has announced it will conduct a 100-hour shopathon in all 1158 stores the week before Christmas.

The retailer’s program will begin at 6 a.m. on December 20 and run until 6 p.m. on Christmas Eve.

Kohl’s was one of the retailers to open on Thanksgiving Day, doing business from 8 p.m. that Thursday straight through until midnight Friday. It hasn’t yet commented on the results of that strategy, but estimates have been that for all retailers sales rose just 1 percent over the holiday weekend despite the extra hours.