Kohl’s (Milwaukee) announced the locations of the 250 stores that will be adding full-sized, 2500-square-foot Sephora (Paris) at Kohl’s experiences in 2023. Those new locations will bring the total Sephora at Kohl’s fleet to more than 850, achieving the partnership’s initial planned goal as disclosed at its launch in 2020.
“We are making great strides in building a formidable beauty business with the addition of Sephora at Kohl’s,” Karen Daoust, Kohl’s Senior VP and General Manager of Sephora at Kohl’s, said in a news release. “The completion of our 850 stores in 2023 is just the beginning as we look to expand Sephora at Kohl’s to all stores, enhance the customer experience and deliver prestige beauty to our customers across the country.”
The 850 full-sized Sephora at Kohl’s shops feature a fully immersive beauty experience that mimics the look and feel of a freestanding Sephora. Within all Sephora at Kohl’s locations, customers can explore the signature Sephora experience with a carefully curated assortment of prestige makeup, skincare, hair, and fragrance brands, as well as innovations in clean beauty and self-care. In all 850 stores, Sephora-trained Beauty Advisors offer personalized consultations and assistance with finding products, while testing and discovery zones serve up a rotating assortment of new, emerging or trending products.
In addition to expanding across more than 40 states, Sephora at Kohl’s will enter seven new states in 2023, including Arkansas, Idaho, Louisiana, Mississippi, New Mexico, South Dakota, and Utah. (Click here to go to an interactive map detailing the specific locales of stores that will get the new shop-in-shops this year.)
As a result of the promising trajectory of the initial Sephora at Kohl’s stores, the partners announced last year that the companies would expand the shop-in-shop to all Kohl’s 1100-plus locations. As a part of that effort, Kohl’s will open 50 smaller-format Sephora shops by the end of 2023, with a plan to roll it out to the rest of the chain by 2025.
Kohl’s projects that Sephora at Kohl’s will grow to $2 billion in annual sales by 2025.