Kohl’s Partners with Babies R Us

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Kohl’s (Menomonee Falls, WI) announced an exclusive licensing agreement with Babies R Us (Parsippany-Troy Hills, NJ) today in a press release from the company.

The Babies R Us stores will start opening in Kohl’s stores in August. Kohl’s shoppers will be able to browse baby supplies, apparel, toys and more. The companies plan to open around 200 stores in fall 2024. Kohl’s anticipates this partnership to bring in younger customers starting families.

Babies R Us is owned by WHP Global.

“Evolving our assortment and bringing more relevant product to the millions of customers we serve is a core focus as we continue to deliver on Kohl’s broader growth strategy,” Kohl’s CEO Tom Kingsbury said in the press release. “We see significant opportunity in the baby gear category, and partnering with Babies“R”Us is another example of how we are finding new ways to optimize our assortment and further establish Kohl’s as the go-to brand for families.”

VMSD Staff

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