Kohl’s (Menomonee Falls, Wis.) is planning to open 400 Sephora (Paris) shop-in-shops this year, across 36 U.S. states, according to a company announcement. Earlier this year, the department store retailer had said it planned to open 850 total Sephora shop-in-shops by 2023.
The Sephora shop-in-shops are usually 2500 square feet and mimic the design of a freestanding Sephora store.
Doug Howe, Kohl’s Chief Merchandising Officer, says, “We’re thrilled to be bringing Sephora at Kohl’s closer to millions more of our customers nationwide through this 400-store expansion. The quick and vast rollout of Sephora at Kohl’s is a testament to how much we believe in this partnership and making prestige beauty more accessible to people everywhere. We’re excited to grow and bring this elevated beauty experience to more of Kohl’s existing and new customers this year.”
By the end of 2022, Kohl’s will have 600 total Sephora shop-in-shops.