Krispy Krunchy Chicken (Alexandria, La.), a quick-serve food provider found in convenience stores, truck stops and travel centers, universities, casinos and big box retailers, has grown to just 3000 locations in 47 states, thanks to the debut of 481 new units in 2023.
“Our growth this past year focused on three key components to success: optimizing our menu and procedures for ease of operation, building brand awareness, and, of course, continuing to serve delicious fried chicken and sides,” said President Jim Norberg. “From investing in insights work, to enhancing our training and operations support, to bringing in top talent to lead our marketing efforts, to rolling out a new menu and overhauling our brand look – the future is bright for our great brand.”
Throughout 2023, the concept opened an average of 40 stores per month. While the company said it expected to continue its rapid growth in the coming year, it did not provide specifics.
The store-in-store concept allows licensees to serve hand-breaded, mildly Cajun-spiced fried chicken and all-white meat tenders to its guests.