Lands’ End Available on Amazon

Lands’ End (Dodgeville, Wisc.) announced that it will start selling some of its products on Amazon (Seattle), starting in December. The brand will be making its Lands’ End Sport and Canvas by Lands’ End lines available online as well as some footwear. Lands’ End Sport and Canvas by Lands’ End are both new lines from the retailer and are an effort to “attract a broader audience,” reports Women’s Wear Daily.

Lands’ End CEO and President, Federica Marchionni, said, “This provides an additional channel for us to introduce consumers to our new brand and expanded categories.”

This comes soon after the retailer’s most recent quarterly results which included a net loss and a decline in revenues.