Sears Holdings Inc. (Hoffman Estates, Ill.) has created the largest Lands’ End location in the U.S., turning the entire first floor of its Sears store at Cherry Creek North in Denver into a Lands’ End shop.
According to the Denver Business Journal, the 22,000-square-foot space contains nothing but Lands' End-branded merchandise, from linens and luggage to apparel, sportswear, shoes and boots and swimwear.
Sears has incorporated the Lands’ End shop concept into 200 of its 926 stores nationwide. A Sears store in White Plains, N.Y., was the first to switch to the new model, allocating 10,000 square feet of its retail department to Lands' End about one year ago.
Sears opened the Cherry Creek store in 1954, and launched a limited line of Lands' End merchandise there after Sears bought the catalog retailer in 2002. “The merchandise was in our store already, and what we're doing is presenting it to our customers in a different way,” said a Sears spokesman. “We'll still obviously carry all of our other brands.”