Hard Rock Café Intl. (Orlando) has announced plans for a new concept, Hard Rock Park, in Myrtle Beach, S.C. Under terms of a long-term license agreement, HRP Myrtle Beach Operations LLC will own and operate the park, which will be located on approximately 140 acres at Fantasy Harbour on the corner of U.S. 501 and the Intracoastal Waterway.
The nearly $400 million Hard Rock Park is billed as a totally immersive, full-day attraction, celebrating the spirit of rock and roll. It will include more than 40 attractions, a multi-purpose live music amphitheater, shows and state-of-the-art sound systems. Roller coasters, children's play areas, restaurants, cafes and retail stores will be specifically developed for the project. There is also a provision for a Hard Rock Hotel.
“This is a unique and exciting venture for Hard Rock,” said president and ceo Hamish Dodds. “In both the park and hotel, we will be working with some of rock's legendary artists to create a unique entertainment venue.”
The park will also offer the opportunity for Hard Rock to display a collection of memorabilia pieces, including cars, oversized concert stage props and other exceptional pieces.