Oxford Industries Inc. (Atlanta), parent company of the Lilly Pulitzer apparel brand, announced the opening of a new Lilly Pulitzer store at The Shops at Riverside (Hackensack, N.J.).
The 2838-square-foot store, the brand’s 20th in the U.S., occupies space on the fashion mall’s first floor, near Saks Fifth Avenue, Kate Spade and Godiva.
Two more company-owned Lilly Pulitzer stores are planned for May openings, in the Kenwood Towne Center (Cincinnati) and The Streets at Southpoint (Durham, N.C.).
The company said each space will be hand-painted and designed by the in-house print design team, featuring the brand’s bright signature colors and prints. All three stores will carry the brand’s full lines: women’s, men’s and children’s collections, and gifts and accessories including bags, shoes, jewelry and eyewear.
In 2012, four new company-owned Lilly Pulitzer retail stores and five independently-owned Signature stores were opened. The company also expanded its offering in certain department stores.