Too Inc. (New Albany, Ohio) and Reebok International Ltd. (Canton, Mass.) have announced a partnership in which Reebok footwear will be featured in Limited Too stores.
The athletic sportswear manufacturer and the retailer to teen and tween girls will launch their Preferred Partnership Program in March 2003 in select locations of the retailer's 510 stores. Later in the year, the program will be expanded to all company stores currently selling footwear.
The Reebok footwear will be designed specifically for the Limited Too customer, featuring design and color characteristics not available at other retail stores. Reebok product will be promoted on Limited Too's in-store display units.
“Limited Too is widely considered the retail authority on fashion for tween girls,” said Jan Sharkansky, vp and general manager of Reebok women's. “Reebok's partnership with Limited Too is a solid indication that our products are on trend, on time, on price and making a positive impact on this brand-aware demographic. This partnership represents a win-win for the style-conscious girl who will only wear what is cool, fashionable, authentic and made just for her.”