Linens 'n Things (Clifton, N.J.), one of the leading, national large-format retailers of home textiles, housewares and decorative home accessories, has partnered with Nate Berkus, decorator, featured design expert for “The Oprah Winfrey Show” and regular contributor to “O at Home” magazine, on a line of home decorations.
Launching this Fall exclusively at Linens 'n Things stores, the Nate Berkus collection will include stylish, yet affordable home decorating products across most categories in the store. Berkus has been intimately involved with Linens 'n Things for the past 18 months in bringing his bedding, bath, tabletop and home accessory collections to life, from selecting and designing the content of the line, as well as its packaging and merchandising.
The exclusive collection will hit more than 500 Linens 'n Things stores this Fall in 45 states and five provinces across the U.S. and Canada, as well as online. It will represent the largest brand introduction in Linens 'n Things history, featuring a comprehensive assortment of nearly 600 SKUs.
“We're thrilled to be partnering with Nate,” said Linens 'n Things chairman and ceo Norman Axelrod. “We believe he is a gifted and respected decorator who is exceptionally talented at helping people make their homes uniquely their own. His philosophy that a home should tell the story of those who live there resonates with the millions of home enthusiasts shopping in our stores.”
Berkus added, “Creating product is something I have always dreamed of doing and working with the Linens 'n Things team to bring my vision to life has been an amazing fit since day one. I knew from personal experience that Linens 'n Things would be a great place for me to make a statement that is true to me, while helping others lovingly assemble their own homes.”