Lou & Grey Debuts First NY Locale

Womenswear brand Lou & Grey, a retailer under Ann Inc. (New York), opened its first store in New York's Manhattan neighborhood in the Flatiron district.

To embody the brand’s “So. Crazy. Soft” fall campaign, the new store will feature products such as cocoon cardigan, collaborations with soft skin expert brands, and a roving soft ice cream truck, according to a press release.

The store’s interior also reflects the soft theme with floating curtains in linen with pink velvet stools.

The Flatiron location will also include the brand’s first in-store design studio where the design team will interact with customers and associates while they create new pieces.