Macy's Inc. (Cincinnati) began the official launch of its exclusive “Martha Stewart Collection,” last week by dedicating every window at its Herald Street flagship to the product line – a first in the department store’s history.
Each window focuses on one product from the exclusive line, which ranges from kitchenware to furnishings for bed and bath.
In another first, Macy’s replaced every green awning on the historic building with a specially designed pastel blue one emblazoned with the Martha Stewart Collection logo. This honor is usually reserved for the retailer’s annual holiday displays.
Inside the store, shops dedicated to The Martha Stewart Collection are positioned within each respective department. For example, in “The Cellar,” Martha Stewart Collection Cooks' Tools are merchandised together, with a wall of tools and kitchen accessories anchoring the brand's in-store design statement.
Photography: Richard Cadan, Brooklyn, N.Y.