Macy’s (New York) announced the locations of four new small-format stores scheduled to debut this fall. These openings are the first locations in the Northeast and Western U.S., including Boston, Las Vegas and San Diego.
While the retailer’s eight existing small-format locations will continue to be known as Market by Macy’s, the upcoming ones will bear only the Macy’s nameplate.
“As a growth vector for Macy’s Inc., small-format stores offer a curated shopping experience celebrating discovery and convenience,” said Marc Mastronardi, Chief Stores Officer at Macy’s. “These stores optimize our physical store footprint and bring us closer to existing and desired customers while encouraging more frequent visits.”
Macy’s introduced the first iteration of its small-format stores in the Dallas-Fort Worth area in Southlake in 2020. The following year, Macy’s added two more stores in the Dallas-Fort Worth area and introduced two new stores to the Atlanta market. By the end of 2022, small-format stores expanded further in Atlanta and opened new stores in St. Louis and Chicago, bringing the total to eight locations.
The latest four stores will be:
* Macy’s Highland Grove: Highland, Ind. – Opening August
* Macy’s South Bay: Boston – September
* Macy’s Arroyo Market Square: Las Vegas – September
* Macy’s Santee Trolley Square: San Diego – November
Macy’s small-format stores offer an immersive shopping experience within a 30,000 to 50,000-square-foot space. Located in off-mall shopping centers, the stores offer a curated assortment of Macy’s distinctive fashion, beauty, luxury fragrances and more. The stores also collaborate with local businesses to create pop-up shops and events that cater to customer preferences.
Shoppers can explore the “Trend Pavilion,” where a continuous flow of fashionable trends, must-haves and seasonal merchandise are offered. Macy’s smaller stores also feature elevated fitting rooms with larger spaces, lounge areas, full-length mirrors and selfie moments. The rooms also provide “styling carts” that help customers explore the latest trends from head to toe.