Categories: Headlines

McDonald’s Closing Hundreds of Locations

McDonald’s (Oak Brook, Ill.) has disclosed it shuttered 350 badly performing stores in the U.S., Japan and China in the first three months of 2015, as part of its plan to rejuvenate its slacking profits, reports Fortune.

The closings were revealed during a conference call with Wall Street analysts this past Wednesday, which are just part of an additional 350 store closings the fast-food giant has planned for the year, according to Fortune – a total of 700 locations.

Also on Wednesday, the company announced an 11 percent decrease in its revenue as well as a 30 percent decrease in its profits for the first three months of 2015, according to Fortune. Global same store sales dropped 2.3 percent with the largest impacts in the U.S., Middle East, Africa and Asia, reports Quartz.

McDonald’s has other strategies in its “turnaround plan,” according to Quartz, including cutting back on the use of antibiotics in its chicken, simplifying menus and burger customization.

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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