Now there’s more than one way to knock yourself out in Amsterdam. Mike Tyson, legendary boxer, entrepreneur, and advocate this week announced the opening of a new Tyson 2.0 branded Tyson 2.0 coffeeshop in Amsterdam, Netherlands. The launch of the cafe and lounge space in Amsterdam marks the company’s first entry into Europe, reinforcing the brand’s rapid growth and success.
The new 1,200 sq.ft. Coffeeshop Tyson 2.0 is one of the largest of its kind and centrally located on the Spuistraat 222 walking distance from Central Station. Dressed in the brand’s signature color palette of red and black with exposed brick walls and light oak furnishings to create a cozy and inviting atmosphere, the coffeeshop will also include a lounge where guests can experience the TYSON 2.0 brand and product offerings.
“It is a dream come true to open our first coffeeshop in Amsterdam,” said Mike Tyson, Co-Founder and Chief Brand Officer, Tyson 2.0. “The Coffeeshop Tyson 2.0 will immerse fans in a full on experience where they can enjoy my favorite Tyson 2.0 products the way I do. I’ve tried and tested all of them, and I can’t wait to share some of my most beloved and undefeated goods with Europe.”
Earlier this year, Tyson 2.0 announced its first international expansion into Canada in partnership with Purple Farm Genetics. In August 2022, the company also partnered with HEXO Corp to launch Tyson 2.0 products, now available for purchase across Canada.
For more information on Tyson 2.0, visit TYSON20.com